Squeeze Pages – How to Build a Targeted One

We’ve established that to be successful selling online that you will want to build a solid email marketing list of people interested in whatever you are selling. We’ve also talked a bit about how to build that list, and the first step – the squeeze page. The squeeze page is designed to “squeeze’ an email out of the person getting there so you can (with their) permission, continue to contact them, build a relationship with them and hopefully convince them to buy something to you.

We’ve talked about quantity and quality in my opinion you can never have too much of either, but general opinion says it’s better to have a smaller list of well qualified (or targeted) email names than a huge list of people who could care less about you.

So what are some elements that make for a successful squeeze page – how can you turn this into a totally amazing tool to build your list.

1. Focus it. We discussed already, that based on your knowledge of what you’re selling and who your customers are you have people who come to you with different, specific problems. Even though you may be selling nutritional counseling, moms who come to you for themselves have different needs and motivations than moms who are looking for advice or help on behalf of their children. One page won’t answer their needs
2. Keep it simple – you don’t need to do too much selling on a squeeze page. You have one goal – get an email address. Don’t expect to sell them anything from your squeeze page
3. Answer their questions, their burning need. What will they get from you if they agree to hand over their email address – a weekly on monthly newsletter packed with information. Be up front about why they should join your email list. There is no sense in getting a lot of people to sign up and then having them drop off your list when they realize they will be hearing from you on a regular basis.
4. Make it easy. You need their email address and possibly there first name. That’s it. Nothing else.
5. Incent them to be honest – Encourage people to sign up with real email addresses by giving them something after they have confirmed their subscription – see sweeten the deal below
6. Offer a freebie – a free report, a free ebook – something that they will get for signing up for the list. You will use most likely use this freebie as part of your compelling offer to get people to land on your page in the first place.
7. Don’t let them escape. The best squeeze pages or landing pages allow the searcher to do one thing only – give up the email address or leave. If you can, set up a page with no links and no other options except to answer the call to action – giving away an email address. You don’t want them to browse around the site and then decide to give an email address – they won’t. Your job is to make the squeeze page, or landing page, offer so compelling that they really, really want what you have

Next – more on using keywords, images and copy effectively on your landing pages