Email Newsletter Headlines

Should the headline determine the topic? In an effort this year to follow proven systems and not reinvent the wheel, in an effort to grow my business, GirlMogul, I decided to take a list of 50 Killer email headlines, pick one and then write a relevant newsletter. In my previous post, I went through the list and commented on them – some were totally not relevant as a headline for a newsletter designed to Encourage Successful Girls. I am pretty certain that most of my newsletters subscribers are women and/or moms who have an interest in girl power. Most of my product are geared to the under 13-set, though I do have a few popular inspirational/encouraging books that are probably better suited to grown ups. Still, I am pretty certain that I have not become the a tween or girl hangout and that most of the customers and subscribers are the grownups.

Therefore, my newsletter should probably have content about how moms (or dads) can raise successful girls – so tips, activities that good for parents to share with girls. I am planning on having very few if any product features. I would also like to set up the format of the newsletter to a standard – one main feature, an encouraging quote, a trivia question, a tips section, GirlMogul of the month section and then perhaps a Featured product section, so that every month readers know what they’re getting (and writing the newsletter will be a lot easier).

So that’s how I envision the content will lay out. Now for the headline that will drive my open rates through the roof:

So here are the email newsletter headlines that made the short list:
9. A Guide to…”Raising a Smart kid… A Money Smart kid…Making 2009 a Successful Year.”
10 Ways to… “Raise a smart girl…a money savvy girl…a girl who likes math…”
9. A Guide to…”Raising a Smart kid… A Money Smart kid…Making 2009 a Successful Year.”
13. 7 Sure-Fire Tips For…
6. Learn Exactly How…”start your own bracelet making business…win the science fair…”

Hmm – I like # 6 for a future article. I think I want the headline to be reflective of the main feature of the newsletter. It’s a brand new year and lots of people will be doing resolution list, how to have the best year of your life etc, so I think I am going to go with
“10 Ways to Encourage A Successful Girl in 2009… All I need to do is to come up with 10 ways to do this.

I’ll keep you posted…