What's a squeeze page?

In my previous posts I was talking about why a big email marketing list can be crucial to your success on the internet. In fact a lot of gurus on the net will claim it’s the only thing you should be working on building. Why? Because with your list, you can email your customers over and over and over for (basically) free, and you and direct them exactly to the types of information you want them to see – a highly tailored offer. Sure you can direct your email list traffic to anywhere on your site, but it’s far better for yout to guide them to exactly what you want them to do on your store or site.

I’ll talk more about what to say in the email newsletter in a few posts, showing where I started with GirlMogul and where I am now. But for right now, I am going to touch on how to start building an email list.

Many internet gurus, will tell you that your very first step when starting an internet business is to be sure to find a profitable niche. By this they mean a subject which has lots of people searching for information on the internet, low competition and low advertising costs – oh and that the people searching for the information are hungry enough to pay for a subject.

Well I didn’t do that. I already had my business, but as I had come to find, people just didn’t wake up wanting to buy a girl power t-shirt,though they thought it was a cool idea when they found out about it. I also found out that mom were the ones doing the buying, as the demographic for the shirts, tween girls was a bit on the low side.

So I know I knew I needed to find moms of tweens and build a list of them. Well by doing some keyword research, which I will talk about later, I targeted searches related to self-esteem. Great – now I had a group of people searching for things on the internet. Now I needed to get them sign up to my Internet list.

How? By building a squeeze page. A what? A squeeze page. Yep, those cheesy pages that lure in a person with the promise of some information to get said person’s email address. The whole purpose is to “squeeze” the email address out of the person.

A squeeze page is really a page with some sales copy on it and a form for the person to leave her email address. Once they do, you give them what they signed up for – usually some sort of gift like a free report, drop them some place on your internet site and then store their email address for future use.

The squeeze page is a very SIMPLE Page – in fact it has one purpose and one purpose only – to get the person to give you an email address. You shouldn’t have any other navigation links on it. Just copy that describes what the person will be getting in return for the email address.
Next we’ll talk more about the rules of a squeeze page.