How to Drive Internet Traffic to Your Squeeze Page

Now that you have established your squeeze page, that single page who’s only mission is to capture an email address, it’s time to figure how to drive internet traffic to that page.
1. Email Signature – As you probably know you can include a hyperlinked email address and web url in your email signature, even if you used a web based email account like gmail or yahoo. If you can’t set it up automatically, write down in MS Word, complete with hyperlinks and copy and paste it EVERY Email. You never where your emails will go, so make sure you have it all the time – and direct the prospects to your squeeze page, not to your main website page. Encourage, push and prod them towards the squeeze page so you can get that email name

2. Google Adwords – Google Adwords is a great tool – it’s the little ads you see on the right hand side of the google search page. You also see them on some websites – mainly publishing or media sites. People use these ads, when they’re searching for something. They type in a search phrase and along with all of the organic or non paid results, come the paid for. Advertisers get to write catchy headlines to entice people to click through. You set up an account, you write the short ad, add in your squeeze page url, tell google which keywords to target, decide how much you want to pay per click or person who clicks on your ad and drive them right to your squeeze page, where you then hope to convert them (convince them to sing up) based on your awesome squeeze page copy. You decide how much you want to spend overall throughout the day and you can instantly and quickly drive
internet searcher to your business. It’s great for testing different version of your squeeze page and comparing effectiveness.

3. Articles – also known as article marketing this is practice of writing short, descriptive, how to articles for internet article engines. You write something on your topic or type of business (without making is a blatant selling article) and at the bottom of the article you can add in your name, a brief bio of you and your squeeze page url. These articles get distributed all over the internet with the stipulation that your resource box (your name, bio and url) are connect. Try EzineArticles.com or Idea Marketers for more of this. You do not need to be a published author and you do not need to have a publisher give you a chance to write an article – you just write it and allow others to use. This will increase links to your squeeze page all across the internet world and you will find internet traffic trickling in. To be effective, experts advise writing lots of articles on the main keywords of your subject and getting many, many of them out there. It’s time consuming but one of the least (money-wise) expensive ways of promoting you. And make sure the url is your squeeze page – you want to convert subscribers, not get lookly loos who come, click and zip.

4. Newsletter – Once you have a list you will be emailing it regularly. Make sure there is a way people who get forwarded your email can sign up with you – include a link to your squeeze page or is possible, a sign up box right in the newsletter

4. Media – Any time you do get a chance to appear in the media – and with the rise of internet radio and tv, it’s getting easier and easier to get on a show, make sure you use your squeeze page url when asked (and most hosts will ask). With media appearances you will usually get a bump in internet seaches and traffic that spikes and passes as you become old news. Don’t let all that internet traffic go to waste – do your best to get email sign ups out of it. (If your squeeze page url is too long or complicated or not your main site, if you are going to be on a show, then see if you can get a sign up box put right on your front page before you go and keep it up for a while afterward – you want to build your list.