Making Google Adwords Work for the Small Business

I have started a Google Adwords campaign for GirlMogul…again. I was spectacularly unlucky with my previous campaign where I spent a lot of money on a management company and received 4 sales. Yes, 4… So now I am trying it again, but on my own, with a little coaching from a mentor [...]

Recommended Reading

I just finished 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women. It’s published by two women who started an online co-op to feature up and coming designers. They have since morphed their site nedandshell.com into an online resource for women entrepreneurs. The book is an great resource with [...]

What is a good open rate for an email newsletter

In short. I don’t know…But I was encouraged by my recent email campaigns. I have been blogging about my quest to get better at email marketing. On the one hand I know I need to grow my list (the next task) but first I wanted to focus on getting better at writing [...]